Topics

• Mindset shift on selling
• Why keywords are essential
• Growing a mailing list sustainably

Outcomes

• Shift your mindset around selling your services so you can show up with confidence across a range of marketing channels
• Understanding keywords and what your ideal customers are looking for so you can tailor your offers to their specific needs
• Learn strategies to grow your mailing list with your dream clients who want to buy from you

Outline

Mindset shift on selling

• Debunking the sleazy perception of selling
• Recognizing your value and uniqueness
• Strategies for selling in a genuine way
• Benefits of selling your services

Why keywords are essential

• Using keywords to understand your ideal customers
• Incorporating keywords in marketing copy
• Finding alternative words for niche topics
• Example: People don’t google ‘paediatric osteopathy’ - need to find alternative words, flat head syndrome, sleep issues etc

Growing a mailing list sustainably

• Exploring the benefits of email marketing
• Overcoming common misconceptions about email marketing
• Harnessing the power of email with examples and statistics
• Strategies to build an engaged mailing list
• Emphasising value first, monetization second