Thought Leadership Curation STEP 1
Before we record, this step is what makes everything work.
This is where we get clear on what you should actually be saying, and how to say it in a way that feels natural, confident, and genuinely engaging.
You don’t need to prepare anything polished.In fact, the less prepared it feels, the better.
What we're looking for here is how you naturally think and talk about your work, your opinions, and your experiences.
That’s what allows us to shape your recording into something that feels effortless to deliver and powerful to watch.
What to do
Read the following prompts and record your answer(s) as voice notes.
Then send the voice notes to us at:
email kathy@pregnantandpopped.com
or
WhatsApp 92951035
You can send one per section, or split them up however feels easiest.
As a guide:
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1–3 minutes per voice note is perfect
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You don’t need to answer every question
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Just speak naturally, like you would to a client or a friend
The Prompts
1. Your topic
- What do you want to speak about?
- Why this topic, why now?
- What makes you well placed to talk about it?
2. Your work within this topic
- Who comes to you when it comes to this, and what are they usually dealing with?
- What do you find yourself saying to almost every client on this topic?
- What’s the thing you wish they understood before they came to you?
3. What you actually believe (most important)
This is where the strongest content comes from, your opinions, not just your expertise.
- What do you believe about this topic that might surprise people or go against the grain?
- What frustrates you about how this topic is talked about?
- What are smart, well-meaning people still getting wrong?
- What’s something you could say about this that might make people pause or even disagree with you?
4. The experiences that shaped your thinking
- Is there a specific moment, client, or situation that changed how you see this?
- What’s something you learned the hard way?
- What do you often draw on when you’re explaining this to someone?
5. What we want this to do for you
- What do you want to be known for when it comes to this topic?
- Who do you want to attract through talking about it?
- What do you want someone to think, feel, or do after hearing you?
NEXT STEP
then book your follow up call in STEP 2 below
45 min
150 Singapore dollars